maximizing campaign resources
With limited resources, a campaign must only be focused on which voters and what activities it takes to win. First, identify the voters you must persuade in order to win. Second, hit them hard and ignore everybody else.
You can't have good targeting without an enhanced voter file with accurate information. That's where TRLG comes in.
voter file enhancement
We analyze and inventory the voter file, then suggest enhancements that make your voter contact activities more efficient and more effective.
We integrate the demographic targeting with research, polling data, lifestyle information, artificial intelligence techniques, regression analysis, chi-square analysis, census, NCEC data, and other demographic information such as income, occupation, and home ownership.
Accurate targeting shapes messages, making them personally relevant to the individual voter.