not the typical "Dear friend" card approach
Instead of simply having supporters contact their friends and acquaintances with unreliable "dear friend cards,"  we work with the campaign to identify supporters willing to sign a letter of support to their neighbors. We select letter signers who are most likely to persuade the letter’s recipients. We then draft the text of the letter and obtain the signer's approval. Once the letter text is approved by the letter signer, we take the responsibility for the entire project from there.

we select mailing's universe
We identify those voters we want to receive the letter, which could be a few hundred or several thousands targeted persuadable voters. Most importantly, we assure the letter is "relevant" to the recipient voter. We work with the campaign's targeting and use its research to preselect this universe of persuadable voters.

we make it relevant
Each targeted recipient voter receives an individualized and persuasive candidate-support letter from a neighbor or individual who has some of the same demographic values as the voter who agreed to sign the letter, i.e. their children attend the same school, voters have the same ethnic background, voters are involved in similar or related occupations, voters are both parents of school age children, voters both live in the same area or type of area such as rural, small town or neighborhood in a large city.

we produce and mail the letters
We manage the production process, printing, mail house work, postage, and Post Office delivery. The letters are "personally" addressed using a non-window envelope and contain a "real" postage stamp.

truly looks like a typical neighbor sent the letter
Our graphic designers "down-design" the letters so they appear as if the neighbors produced them on a photocopy machine. These factors create the impression that the "neighbor" sending the letter feels so strongly about the need to support our candidate or issue they themselves produced and mailed the letters; this provides the most effective third-party validation a candidate can obtain.