vote by mail innovators
The Roger Lee Group's principals are pioneers in absentee, vote-by-mail (VBM), and early vote strategies. We solicit VBM applications through interactive direct mail coordinated with door-to-door walk and phone programs. We then follow up with those who have received VBM applications to ensure they remember to mail in their ballots.

developing a two phased campaign
The average absentee and VBM voter returns his/her ballot within a couple days of receiving it - long before most campaigns have even begun their TV, radio ads, or direct mail - at least not with any intensity.

Whether or not a campaign chooses to harvest absentee ballot voters, it cannot afford to ignore those who request VBM ballots. The campaign must in effect run a special and early campaign to those voters. This is where TRLG comes in.

A successful VBM program involves continuously connecting with individuals who have chosen this voting method. This includes a series of mail pieces in conjunction with coordinated phone and field  programs immediately before and after they receive their ballots. We design VBM and early vote programs customized to your campaign and the laws governing a VBM or early vote in your area.

strategically executed - the winning difference
The campaign that takes the time to court these VBM voters is most likely to receive significant positive effects, most often receiving a greater and disproportionate share of the vote than party registration would suggest.